Best betting sites and new online UK bookmakers – April 2025

Looking for a new betting site? We have you covered with our extensive list below, picked and rated by our team of experts.

Our experts have scoured the sports betting landscape to narrow down the list of operators and find the best betting sites in the UK. The lists below will be updated throughout the year to ensure they continue to reflect the new bookmakers and betting websites that most deserve your attention.

We have taken into account everything that makes a bookmaker stand out, from which are the safest online betting sites to those that offer the most competitive odds.

Best sport to bet on this week

In football, six British clubs are aiming to seal their passage to the semi-finals of European competition this week.

Aston Villa take centre stage on Tuesday as they look to overturn a 3-1 deficit in the second leg of their Champions League quarter-final against Paris Saint-Germain at Villa Park, and on the same evening Borussia Dortmund face the daunting task of trying to come back from 4-0 down in their second-leg tie with Barcelona in Germany. 

Then on Wednesday, Arsenal will attempt to protect a 3-0 lead when they travel to the Bernabeu for the second leg of their quarter-final against Real Madrid while Inter Milan entertain Bayern Munich in the night’s other last-eight match, with the Italians holding a 2-1 advantage from the first leg. 

Meanwhile in the Premier League, in-form Newcastle United play host to Crystal Palace.  

The Europa League quarter-finals conclude on Thursday with three ties involving British teams finely poised. Rangers visit Athletic Bilbao after a goalless draw in Glasgow, Tottenham Hotspur go to Eintracht Frankfurt with the score at 1-1 and Manchester United welcome Lyon to Old Trafford having been held to a 2-2 draw in France last week. 

Chelsea have what should be a far more straightforward task as they welcome Legia Warsaw to Stamford Bridge, having triumphed in the first leg of their Europa Conference League quarter-final in Poland 3-0.

There is a full programme of games across the EFL and National League on Friday with various promotion and relegation issues still to be resolved.

The cricket action continues abroad and domestically with IPL and PSL matches throughout the week before a full schedule of fixtures in County Championship divisions one and two on Friday.

There are golf tournaments on the DP Tour and USPGA Tour, including the China Open in Shanghai and the RBC Heritage at Harbour Town, South Carolina, while in tennis the main event on the ATP Tour is the Barcelona Open.  

A busy week of horse racing takes in Flat and jumps meetings in the UK and Ireland, and snooker fans will be counting down the days to Saturday when the World Championship gets under way at the Crucible in Sheffield. 

Top 10 best betting sites in the UK 

1. bet365

bet365 is a global giant of online gambling whose sheer size makes it hard for other bookmakers to compete, hence it sits firmly in top spot in the rankings for our best betting sites.

_{Acca Boost T&Cs: Applies to accumulators of 2+ selections on selected markets. Boost percentage is dependent on the number of selections. Boost capped at £100k and applied to winnings. Minimum odds, bet restrictions and T&Cs apply. New and eligible customers only.}

Bookmaker’s Trustpilot rating: 1.3/5

Author’s view 

“Taking top spot is bet365, flexing its muscles as one of the world’s largest bookmakers. Competitive prices, a complete offering and regular offers make it stand head and shoulders above the rest.”
 

2. Sky Bet

Second in our best betting sites is Sky Bet. As part of Flutter Entertainment’s multi-national network it provides a great offering, backed by familiar faces from the world of football, racing and beyond.

_{ACCA Freeze T&Cs: Minimum five selections. Pre-match full time result markets only. Selected competitors only. Maximum stake £20. Maximum three Freezes per week. Eligibility restrictions and further T&Cs apply.}

Bookmaker’s Trustpilot rating: 3.5/5

Author’s view 

“Sky Bet is an exemplary online bookmaker. It has a great welcome offer and a whole host of daily special offers that enhance your betting experience. The offers make up for prices not always being the most competitive on the market.”
 

3. Betfred

Founded in the north of England in the 1960s, Betfred may not be a global giant but it has made itself known through some of the biggest sporting events, partnering with Royal Ascot, the British Masters golf and the Super League to name a few, and merits third spot in the UK’s best betting sites.

_{BOG T&Cs: Selected UK and Irish races. Free bets, ante-post, Tote, Lucky 15/31/63 bets don’t apply. Eligible from 8am on day of race. Excludes Super Extra Place Races. T&Cs Apply. DD/HTH T&Cs: Pre-match single on first goalscorer market in selected games. Paid in cash upon market settlement. 90 mins only. T&Cs apply.}

Bookmaker Trustpilot rating: 3/5

Author’s view 

“Betfred makes it into the bronze position in the best betting sites for being consistently above average across the board with stellar features. It can’t quite compete with the completeness of Sky Bet and bet365, but it is certainly one of the best bookmakers in the country.”
 

4. Paddy Power

Another company that sits under the Flutter Entertainment umbrella, Paddy Power, is easily among the best gambling sites in the UK and Ireland. It appeals to a wide market and you will see famous faces in its innovative and funny online content. It also has partnerships with a range of sporting events from the World Darts Championship to the Kabaddi World Cup.

_{Rewards Club T&Cs: Maximum free bet varies from £/€5-50 per customer per week. Max Power Up is 1 per week. T&Cs apply. Power Prices T&Cs: 18+. UK and Irish customers. Full T&Cs apply. GambleAware.org. Wonder Wheel T&Cs: All customers who have been age-verified are eligible to spin Wonder Wheel and those that have not been excluded from promotions. Each customer can spin Paddy’s Wonder Wheel once per day during the promotion period (00:00-23:59 UK time). The wheel resets each day at 00:00 UK time. Beat The Drop T&Cs: Free to play. Only one game may be played at any given time. Answer 15 questions and money left in the pot after all the questions are answered is yours to keep. T&Cs apply.}

Bookmaker Trustpilot rating: 3.4/5

Author’s view 

“If you are a regular gambler or even just a general sports fan, you will have seen Paddy Power and its bold marketing campaigns. The great thing is it has all the best features to back it up – it doesn’t disappoint.”
 

5. BetMGM

The BetMGM brand is a derivative of MGM Resorts, the renowned US hotel and casino operator, but the UK arm is run by LeoVegas. A unique blend of showmanship and creativity from the other side of the Pond, matched with domestic industry insight from LeoVegas, which has run multiple betting brands in the UK for years, makes BetMGM a force to be reckoned among the UK’s best betting sites.

_{Golden Goal T&Cs: Opt in and predict six correct scores (see game lobby for weekly tournament cut-off time) to win up to £1m jackpot. Predict 2+ correct scores and win a prize (ranging from free bets to £5k prize pool). Winnings shared evenly in case of multiple winners. Each prize is subject to its own terms. Void if one or more matches is postponed/abandoned or not completed. Verification procedures apply. T&Cs and exclusions apply. 18+}

Bookmaker Trustpilot rating: 1.4/5

Author’s view 

“BetMGM made a big splash when it hit the UK betting market around 2024. It has all the features you would expect from a leading bookmaker, but admittedly its offers aren’t as enticing as they were when it launched – which is to be expected.”
 

6. William Hill

Founded in 1934, William Hill has been almost ever-present in the UK gambling industry and it deserves its place in the top 10 best betting sites. It has kept up with the times with regular boosts, competitive prices (often one of the earliest to price up markets) and a complete product offering. 

_{Stat Attack T&Cs: You can join Stat Attack once per week. Once your match has been played, the remaining match options will be closed. Use your free bets for football bet builder within seven days or they will expire. Free bets are given as 2 x £10 for five correct answers and £2 for four correct answers. Winning Boosts T&Cs: Winnings Boosts can only be redeemed on the promotion markets. Winnings Boosts are non-refundable and cannot be withdrawn as cash. The full value of the boost should be redeemed in one stake. Any portion of the boost that is not staked will be voided. Winnings Boosts can only be used once per match.}

Bookmaker Trustpilot rating: 1.3/5

Author’s view 

“William Hill may have struggled to make the top 10 a few months ago, but having re-introduced best odds guaranteed to its arsenal of offers, it is back in gamblers’ good books. I’ll often check William Hill when looking for the best odds.”
 

7. LiveScore Bet

Born from the globally recognisable LiveScore brand in 2020, LiveScore Bet brings together the best of the media and betting worlds. It doesn’t have the most competitive prices and you might miss its promotions – you will enjoy its unique offers and free-to-play games.

_{Money-back T&Cs: Maximum free bet: £1-£20 per member – see value you will receive when you log in. First cash bet (except price boosts) placed from 9am Thursday before the selected match until full-time. Use free bet in seven days on sportsbook. Stake not returned. T&Cs apply. Half-time Heroes T&Cs: Win pre-match 5+ teams acca bet on full-time results (1x2) market only (excluding draws). Selected competitions only. Winnings paid as cash after settlement of last match of qualifying acca bet. T&Cs apply. LiveScore 6 T&Cs: 18+ UK & Ireland res. Only (excludes self-excluded LiveScore Bet users and GAMSTOP-registered individuals). T&Cs apply. Enter by Saturday 3pm (UK).}

Bookmaker Trustpilot rating: 2.1/5

Author’s view 

“LiveScore Bet is a brand with untapped potential. It doesn’t make a huge song and dance about its offering, but it does have some unique features that brands toward the top of this best betting sites list often take note of.”
 

8. Betfair

The final Flutter bookmaker in the top 10 is Betfair. It has competitive features in its sportsbook repertoire but not to the extent of its sibling brands in the best betting sites list. However, making up for this is its industry-leading betting exchange, through which you place bets against your peers, not the bookie. This means you will typically find better value and can lay a selection as well as back it.

_{Acca Edge T&Cs: Applies to Sportsbook (fixed odds) accumulator bets only. Acca Edge only applies if one leg lets you down. Stakes are returned as cash. Acca Edge must be ticked at the time of bet placement and you must receive confirmation from Betfair that it has been "applied". You acknowledge that the odds with Acca Edge may be different from the odds of the bet without Acca Edge. Beat The Drop T&Cs: Players can play up to one free game of Beat the Drop per day. You have 14 days from the time when you entered your last round to complete your next question. Betfair reserves the right to suspend or disable 'Beat the Drop' at any time. You must verify your identity in order to receive your winnings. If an event featured in a Beat the Drop question is voided then Betfair will void the question. Affected players will be pushed out of that question and will need to choose another one.}

Bookmaker Trustpilot rating: 3.2/5

Author’s view 

“Betfair is great for football and most other sports. It occasionally offers generous price boosts on horse racing, but no longer having a best odds guarantee makes it hard to use them consistently. If you want to take your gambling to the next level, it is worth exploring its betting exchange too.”
 

9. talkSPORT BET

Another media brand making a splash in UK betting is talkSPORT. Like BetMGM, the brand is run by a stalwart of domestic gambling, BetVictor. Its layout and offerings match those of BetVictor while the design certainly jumps off the screen and grabs the attention of visitors.

_{Footie 4 Play T&Cs: 18+. Log in & predict the correct score for each fixture displayed and submit your predictions. Offer available weekly from 11.11.2024. Free Bets will expire within 3 days & will be credited within 24h after last event. Click for T&Cs. GambleAware.org.}

Bookmaker Trustpilot rating: 3.3/5

Author’s view 

“For football betting talkSPORT BET really stands out. Whilst it does have a comprehensive coverage of sports there really is no missing who the target audience is. They are still a fresh brand in the industry so one to keep an eye on.”
 

10. Coral

One of only four brands on the best betting sites list you might recognise from the high street, Coral has been a prominent bookmaker since it was founded in 1926. Owned by Entain, as is Ladbrokes, Coral has certainly moved with the times and boasts an impressive line-up of features on its site.

_{Coral Rewards Shaker T&Cs: 18+. Reward Shaker is available a maximum once daily from 09:00 until 21:00. Golden Shaker available on selected days. Rewards: cash, free bets, super booster tokens, Coral Coins, trading specials, vouchers, bet & get and enhanced markets. Restrictions & T&Cs apply. Coral Racing Super Series T&Cs: 18+. UK & ROI only. Online and in shop with Connect. Maximum 1 online entry per customer per game. Correctly select a horse to place in each of the selected races to win a share of a cash prize pot. 20 Coral Coins credited on entry. Restrictions & T&Cs apply. Coral Racing Club T&Cs: 18+ UK & ROI. Online only. Opt-in requirements. Experiences and benefits require entry into competitions. (T&Cs vary.) T&Cs apply.}

Bookmaker Trustpilot rating: 1.2/5

Author’s view 

“Always worth a visit on a Saturday afternoon to see what is on offer. You’ll often find competitive odds boosts or bet and get offers to take advantage of and, if not, you can try Coral’s free-to-play games and collect some Coral Coins.”
 

Top-rated bookmakers by Trustpilot reviews

TrustPilot reviews give a great insight into which bookmakers users hold in high regard.

Best new betting sites for April 2025

Here are the top three new gambling sites in the UK right now.

1. BetMGM

The BetMGM brand is a derivative of MGM Resorts, the renowned US hotel and casino operator, but the UK arm is run by LeoVegas. A unique blend of showmanship and creativity from the other side of the Pond, matched with domestic industry insight from LeoVegas, which has run multiple betting brands in the UK for years, makes BetMGM a force to be reckoned among the UK’s best betting sites.

_{Golden Goal T&Cs: Opt in and predict six correct scores (see game lobby for weekly tournament cut-off time) to win up to £1m jackpot. Predict 2+ correct scores and win a prize (ranging from free bets to £5k prize pool). Winnings shared evenly in case of multiple winners. Each prize is subject to its own terms. Void if one or more matches is postponed/abandoned or not completed. Verification procedures apply. T&Cs and exclusions apply. 18+}

Bookmaker Trustpilot rating: 1.4/5

Author’s view 

“BetMGM made a big splash when it hit the UK betting market around 2024. It has all the features you would expect from a leading bookmaker, but admittedly its offers aren’t as enticing as they were when it launched – which is to be expected.”
 

2. CopyBet

CopyBet’s unique selling point is the army of professional tipsters who use the platform daily. Their results are automatically analysed and shown to users who can follow their favourites. You can also use CopyBet as a regular punter, but its innovation has made it one of the best new betting sites.

Bookmaker Trustpilot rating: 2.0/5

“CopyBet has had a stop-start life in the UK betting industry. Its best odds guaranteed terms are literally the best in the industry and this operator really offers something new and different. If its site and app could be made a little easier to use it could be a big player.”
 

3. talkSPORT BET

Another media brand making a splash in UK betting is talkSPORT. Like BetMGM, the brand is run by a stalwart of domestic gambling, BetVictor. Its layout and offerings match those of BetVictor while the design certainly jumps off the screen and grabs the attention of visitors.

_{Footie 4 Play T&Cs: 18+. Log in & predict the correct score for each fixture displayed and submit your predictions. Offer available weekly from 11.11.2024. Free Bets will expire within 3 days & will be credited within 24h after last event. Click for T&Cs. GambleAware.org.}

Bookmaker Trustpilot rating: 3.3/5

Author’s view

“For football betting talkSPORT BET really stands out. Whilst it does have a comprehensive coverage of sports there really is no missing who the target audience is. They are still a fresh brand in the industry so one to keep an eye on.”
 

Newest bookmakers by date

Here are the latest bookmakers to launch in the UK market featured on our site - useful if you are looking to open a new account and already use all of the established bookmakers.
 

1. easyBet – October 2024

Yes that’s right, the well-known airline now has a betting site, run in partnership with Matchbook, who are established in the UK betting market.

2. Betano – May 2024

A big player in the South American betting market, Betano now also operates in the UK. You may recognise the brand as sponsors of Aston Villa, the Europa League and Europa Conference League.

3. BetMGM – August 2023

As mentioned, BetMGM utilises the branding of MGM Resorts and is run in the UK by LeoVegas.

4. talkSPORT BET – November 2022

An established sports media brand, talkSPORT launched talkSPORT BET to capitalise on its football and sporting audience.

5. LiveScore Bet – January 2021

Another media company, the LiveScore brand is recognised around the world and it brings plenty of innovation to the UK betting industry.

Advantages and disadvantages of considering a new UKGC-licensed bookmaker

The UK Gambling Commission (UKGC) is responsible for upholding the integrity of bookmakers, keeping the industry safe for all. You will only find UKGC-licensed bookies on this site.

The best betting sites by sport

If you tend to do most of your betting on one specific sport take a look at these best betting sites that we have listed by sport.

Best football betting site – bet365

With its Acca Boost offer, competitive prices (including unders markets), easy-to-use bet-builder product and regular super boosts, bet365 is the best betting site for football in the UK.

Best horse racing betting site – Sky Bet

Sky Bet offers more extra places in races than any other bookmaker, which makes them the go-to operator for horse racing. With regular super boosts, free bets from its Sky Bet Club and Money Back As Cash offers, Sky Bet definitely has the best horse racing site in the UK.

Best tennis betting site – bet365

With full tennis coverage and live streaming there is no better place to watch tennis, let alone bet on it, than bet365, especially when you add into the mix its Acca Bonus and Retirement Guarantee.

Best golf betting site – William Hill

William Hill has very competitive golf prices, especially when betting on the top 10, 15 and 20 markets for tournaments.

Best F1 and motor racing betting site – bet365

With regular price boosts and very complete markets on offer, bet365 again trumps its rivals as the best Formula 1 betting site in the UK.

Best darts betting site – BetMGM

BetMGM is the sponsor of Premier League Darts in 2025 and it offers an early payout when your chosen thrower goes into a three-leg lead as well regular price boosts.

Best betting site by bet features

Naturally some betting brands excel at certain things better than their competitors, and taking this into consideration is important to find the right bookmaker for each user. Here are our best betting sites listed by specific features:

Casino games

This title goes to BetMGM who boast an impressive amount of live casino games and huge selection of slots. What else would you expect from a brand that runs some of the biggest casinos in Las Vegas?

Betting exchanges

When it comes to the UK’s best betting exchange nobody comes close to the Betfair Exchange. The markets are full of liquidity and it’s a professional product.
 

Cash-out betting sites

bet365 offers the best cash-out terms in this market and also supports partial-cash out, which is really useful when a big accumulator is starting to rack up some wins.

Best bookmakers for in-play betting

Unibet comes out on top for the best in-play betting site in the UK. Its site and app are easy to use, which is very important when the clock is ticking. It also offers useful stats and plenty of markets.

Best betting app

Sky Bet leads the way with an app that has a great balance between promotions, odds and ease of use.

Best site for safety

BetVictor heads the list of safest online betting sites with two-factor authentication as standard.

How to register with an online bookmaker

Once you have found a trustworthy UK bookmaker that you want to register with it is usually a fairly simple registration process.

First you will want to check if the bookmaker has a welcome offer currently running from the long list above and ensure you are familiar with its terms and conditions.

Now you will be ready to start the registration on the bookmaker’s website or app. Here is our step-by-step guide:

1. Just like with any online account you will need to input some personal data such as your name, address and contact details. It is important that this data is accurate and matches any official identity documentation you have.
2. Sometimes, you will be asked to provide an official identity document to prove you are who you say you are. This can also be requested further down the line or not at all – it varies from person to person and bookmaker to bookmaker.
3. You will then be required to enter your payment details and make your first deposit. Make sure you have read which payment methods are accepted for new customer offers.
4. At this point you may also be able to set up safer gambling restrictions for yourself, such as deposit limits.
5. Place your first bet.

This process may feel a bit intrusive and excessive in comparison with other transactions, but each step is essential to ensure gambling is done safely and legally. If your bookmaker is UK-licensed you should rest assured that your data is safe.

How we rank and rate online bookmakers

Here is how we independently and impartially evaluate gambling sites:

Sourced by TMG

The offers that are seen on this page are sourced by Telegraph Media Group members of staff.

Hands-on experience

These members of staff have years of sports and betting industry experience so they know where and when to look for the best offers, as well as being in the know when it comes to the best new betting sites.

Regular updates

A dedicated team checks offers daily as well as having regular contact with bookmakers to ensure offers are up to date and we are displaying the best offers on the market.

Factors we consider in compiling best online bookmaker rankings

When ranking and rating bookmakers it is important that we take a holistic approach to make sure no stone is left unturned. That way our readers can be confident in our reviews.

Here are the main factors taken into consideration:

Usability 

The ease of use of a bookmaker’s app and site will have the biggest effect on a user’s experience so it is vital that we take this into consideration.

Design

The design also comes into the equation. If a site has too much going on or is too bright and colourful it could be off-putting for a user. Naturally, the opposite could be too unexciting.

Ease of navigation

Another key component is how easy it is to find everything you are looking for – the fewer clicks and the less searching around the screen the better.

Welcome offer

While you will only get one chance to take up a welcome offer, it is one of the most important things to bear in mind as it will be your best chance to get some value from your chosen bookmaker.

Odds

Some brands have much more competitive odds than others and this can vary from sport to sport. Some bookmakers may choose to focus more on existing customer offers than competitive odds – you just need to find what suits you best.

Deposit and withdrawal methods

There are a number of different payment methods now available but they are not always consistent across bookmakers and some will be exempt from welcome offers, so it’s important you read the terms and conditions.

Customer service

Sometimes you may have an issue and need to reach out to a bookmaker’s customer service team. The quality of the team’s response and their availability will make a big difference when you are trying to deal with an issue.

User-generated reviews

By reading TrustPilot reviews we get a more rounded view of how well bookmakers are performing for users and can use this to better inform our views. However, it is important to take the overall scores with a pinch of salt as often they can become a forum for users who have not fully read or understood the terms and conditions.

UK Gambling Commission licence 

We only feature brands that are licensed by the UK Gambling Commission. This ensures that user safety is paramount as they are held to certain standards.

How to choose the right betting site for you

Responsible gambling

Make sure your bookmaker offers the right safer gambling tools for you such as time-out reminders, deposit limits, reality checks and self-exclusion.

Household restrictions

Sometimes brands will restrict the number of welcome offers to one per household, so make sure you check the terms and conditions.

Operator restrictions

Individual operators may also have further restrictions on things such as payment methods.

Wagering restrictions

Wagering restrictions are particularly common on casino offers where you might need to stake any initial bonus winnings a number of times over before withdrawing as cash.

Additional documentation

You may be required to provide additional documentation to prove your age or address for example.

Best betting sites FAQs

Which is the UK’s best betting site?

bet365 came top of our list of bookmakers with a five-star rating.

Which is the best new betting site in the UK?

With a four-star rating, BetMGM heads our rankings for new betting sites.

Can you trust bookmakers in the UK?

If a bookmaker is licensed by the UK Gambling Commission you are guaranteed that it upholds high standards to ensure the safety and enjoyable experience of its users.

How many bookmakers can I bet with?

You can bet with any number of bookmakers as long as you do so safely and within your means. Simply put, there is no restriction on the number of different bookmakers you can bet with.

When is the best time to open a betting account?

Bookmakers will cover a wide array of sports so you can take advantage of their welcome offers any time. However, you may want to wait until there is an event on which you want to place a bet, and ensure there is something else following that to use your bonus on. A packed week such as the Cheltenham Festival in March would be a suitable place to start.